I design and deliver AI operating systems, CRM systems and automation, iOS and Android apps, websites and connected business systems for growing Australian businesses. Strategy, build and implementation in one accountable partnership.
Some businesses need their operations connected. Others need a customer app, a better website, or an entirely new digital product. I start with the commercial problem, then design the right combination of software, automation and AI.
A connected operating layer that brings your data, knowledge, workflows, automations and AI tools together, so the business can run with less manual coordination.
CRM platforms, integrations and automated workflows that keep customer information reliable, move work forward and make follow-up visible.
Customer products, staff tools and operational apps designed around a real job to be done, connected to the systems that already run your business.
Websites that explain your value, convert the right visitors and connect the customer journey directly to sales and operations.
You may not need another off-the-shelf tool. You may need someone to step back, understand the business and design the missing system.
Important work depends on spreadsheets, inboxes and someone’s memory.
Your systems hold the same information, but disagree with each other.
Staff spend too much time copying, chasing and checking.
Customers get a fragmented experience across web, mobile and service.
You have a product idea, but no clear path from concept to launch.
AI is on the agenda, but nobody has turned it into a practical plan.
Routine work moves without constant manual coordination.
Staff find the information they need and act with confidence.
Customers get one clear experience across web, mobile and service.
Management can see what is happening without another spreadsheet.
The same disciplined process applies whether the answer is an integration, an AI operating system, a mobile app or a new website.
Understand the business, users, workflows and current baseline.
Rank opportunities by value, effort, urgency and risk.
Define the simplest solution that fits how people actually work.
Build, integrate and manage specialist partners where needed.
Check what changed, improve it and plan the next useful step.
A structured review of operations, systems, customer journeys and digital opportunities. You receive a prioritised roadmap with recommended interventions and clear measures of success.
Fixed scope, from AUD $2,500Start with an auditDesign and delivery of a defined AI system, app, website or automation project, from working plan through rollout, not just a strategy document.
Fixed scope and price agreed before deliveryDiscuss a buildSenior technology guidance for roadmap decisions, vendor oversight, continuous improvement and deciding what should come next.
Month to month, from AUD $1,500Explore ongoing supportImportant decisions retain human review, clear ownership and an audit trail.
I’ve led digital projects and teams at ITV in the UK and Sony Pictures Digital Entertainment, and more recently led technology, CRM, automation and AI implementation inside a growing Australian coaching and education business.
My work sits where business operations, digital products and emerging technology meet. I turn messy problems into practical systems, using AI where it creates real value and simpler technology where it does the job better.
More about ScottI'm a technology consultant and delivery partner. I design and build AI operating systems, CRM systems and automation, iOS and Android apps, and websites for growing Australian businesses, from the first audit through to implementation and ongoing support.
Almost certainly. The businesses I work with sell services, trades, property, education, advice and products. What they have in common is growth, a handful of software platforms that don't quite talk to each other, and staff doing work by hand that shouldn't be manual. The technology is just the means.
No. Most businesses come to me with a symptom: leads aren't being followed up, admin is out of control, the CRM is a mess, or the board wants an AI strategy. Working out what's actually going on is the job. That's what the audit is for.
A written roadmap. Each item describes the problem, what it's costing you now as far as we can measure it, the intervention I'd recommend, a realistic cost estimate, and how we'd measure whether it worked. The audit is fixed scope, from AUD $2,500, and the roadmap is yours to act on with or without me.
Both. I design and deliver iOS and Android apps, websites and web platforms, as well as the CRM, automation and AI systems behind them. The best results usually come from connecting them, so a website enquiry or an app action flows straight into the systems that run the business.
Yes. I've run HubSpot at expert level, including workflows, lead nurturing, lifecycle stages, lead scoring and integrations, and I've migrated businesses from Salesforce to HubSpot. I also work with other CRMs and will recommend whatever genuinely fits the business.
Only if it's the right answer. Some of the most valuable recommendations I make are to cancel subscriptions, consolidate platforms, or fix a process before touching any technology. I don't resell software and I have no reason to recommend something you don't need.
Both. I build a lot of it myself, particularly automation, integration and AI-assisted tooling. For larger work I manage developers and vendors, and I stay accountable for the outcome either way. Strategy without implementation is how businesses end up with expensive documents and nothing changed.
Maybe. AI is genuinely useful where work involves interpreting unstructured information: calls, emails, documents, conversations. It's a poor choice for predictable rule-based tasks, where conventional automation is cheaper and more reliable. Part of the audit is telling you honestly which of your problems fall into which category.
A fixed price for the audit (from AUD $2,500), fixed scope and price for build and implementation projects, and a monthly arrangement for ongoing technology advice (from AUD $1,500 a month). I avoid open-ended hourly work because it puts the risk on you.
No, and you should be wary of anyone who does. What I do is establish a baseline before we start, build a business case for each intervention, and then measure what actually happened. Some things will pay back faster than expected. Some won't. You'll know either way.
Typically established businesses with somewhere between 10 and 100 staff. Big enough that operational complexity has become a real cost, small enough that there's no internal technology team to deal with it. If you're outside that range, it's still worth a conversation.
Yes. I work with businesses across Australia, mostly remotely. For audits and larger projects, time on site in the Northern Rivers, Gold Coast, Brisbane and further afield is often worth it and easy to arrange.
In a 30-minute discovery call, we’ll discuss the business, the users and the systems involved. I’ll give you a straight view of the most useful next step and whether I’m the right person to help.
